Beto Pereira, singer from Los Romeros, wears João Sousa Brand in the music video for "Rosas"

Singer Beto Pereira, one of the prominent figures of the group Los Romeros, took a step forward in blending music and fashion by appearing in a suit from João Sousa Brand’s “Sociedade” collection in the music video for his new song, “Rosas”.

Known for his emotive voice and intense presence, Beto brings a sophisticated aesthetic to “Rosas” that mirrors the song’s emotional depth — and the chosen look couldn’t be more symbolic. The suit, designed by João Sousa, is part of the recently launched “Sociedade” collection, which invites reflection on social roles, identity, and individual expression.

For João Sousa, this collaboration is yet another sign of the strength of Portuguese fashion: “Seeing artists like Beto Pereira choose João Sousa Brand to express their identity is something that inspires us and validates what we are building,” the designer commented.

The music video for “Rosas” is now available on digital platforms and is set to stand out not only for the musical talent of Los Romeros, but also for its aesthetic sophistication, representing the best of the new Portuguese creative generation.