Designer João Sousa, founder and creative director of João Sousa Brand, was invited to appear on Bom Dia Alegria, the morning show on V+ TVI, where he introduced the brand's latest collection, Summer Drop, and shared the story behind his journey in the fashion industry. During the interview, João Sousa revealed the inspiration behind the new collection, which celebrates the spirit of summer through contemporary, lightweight, and versatile pieces while staying true to the bran

There are projects born from a shared vision. This collaboration between João Sousa Brand and Faela is exactly that: the meeting of two Portuguese brands that believe in conscious design, authenticity, and the creation of pieces that make each person feel confident. It is with enormous enthusiasm that we present our new exclusive collection, where the unique patterns of João Sousa Brand unite with Faela's swimwear designs, giving rise to a limited edition that celebrates Port

João Sousa Brand is featured in the latest music video for “Tanto Amor”, a collaboration between singers Ivo Lucas and Criss Calisto. For this production, Ivo Lucas wears an elegant all-white ensemble designed by the brand, highlighting a contemporary and sophisticated aesthetic that perfectly complements the song’s emotional atmosphere. The clean and timeless look enhances the visual narrative of the video, creating a seamless connection between fashion and music. Watch the

Fado singer Sara Correia, currently a judge on The Voice Portugal, shone last Sunday in a structured blue blazer by João Sousa Brand, designed especially for her and for the final showdown. Photos: Instagram The Voice & Gonçalo Filipe

Camila Vitorino is more than a beauty queen: she is a story of courage, rebirth, and inspiration. Born in Setúbal, she entered the world of fashion as a teenager, at just 15, and quickly became a familiar face on runways and in beauty pageants. She earned several titles, including Miss Planet, and won Miss Queen Portugal in 2019. After years dedicated to the world of pageantry, she chose to step away. She fell in love, got married, became a mother — and within that chapter di