João Sousa Brand, in addition to being a Portuguese fashion brand, aims to raise awareness of society, environmental and cultural problems in Portugal and worldwide. Back to his roots, and from a practice that the creator has had since he was very young, the designer developed a special collection to promote education, creativity and art in the children and youth of the institution Asas, in Santo Tirso (birthplace of the designer) . Asas' mission is “to train full-fledged citizens, protecting the most vulnerable groups in the community, especially children and young people, prioritizing a culture of preventing abuse, providing services in their different areas and developing integrated intervention programs”.
Present in the brand's DNA, this collection entitled “Don't close your eyes”, appears as a metaphor for the word “IGNORE”. The words chosen for this first solidary collection were Culture and Love, important expressions and feelings to instill in a citizen's education from an early age.
Together we can make the lives of these children and young people happier. 30% of the value of the pieces will revert to Asas, with JSB having the mission of delivering necessary school supplies to Asas children and youth with the amount raised.
Red Love T-shirt
- Machine wash at maximum 30 ° C, short spin, inside out
- Do not use bleach / bleach
- Iron at a maximum of 110 ° C, inside out
- Do not dry clean
- Do not use a tumble dryer