Edmundo Inácio shines at the PLAY Awards Gala in a João Sousa Brand suit

Music and fashion came together in a memorable celebration at the latest edition of the PLAY Awards – the official Portuguese music awards – and one of the standout moments on the red carpet was Edmundo Inácio’s choice of outfit. The artist, known for his bold aesthetic and artistic authenticity, appeared at the gala in an exclusive João Sousa Brand suit, reaffirming his status as a style and creativity icon in the new generation of Portuguese music.

Edmundo Inácio, a finalist in the Festival da Canção (where he also wore an exclusive look by the brand), is one of the most distinctive voices in the Portuguese music scene, captivating audiences with his blend of traditional and contemporary sounds. With a consistently striking presence and a keen eye for detail, it’s no surprise he chose João Sousa Brand for this special occasion. The suit reflects the brand’s DNA: modern elegance, precise tailoring, and a strong visual identity.

João Sousa Brand, created by designer João Sousa, has established itself as a benchmark for innovation and sophistication in Portuguese fashion. With a journey that combines the tradition of Portuguese tailoring with a contemporary and signature vision, the brand has dressed artists, creatives, and public figures who seek to stand out through originality and refined taste. Edmundo Inácio’s choice reinforces this natural connection between fashion and music — two art forms rooted in personal expression and cultural impact.

At the PLAY Awards Gala, where the best of Portuguese music is celebrated, this union of style and sound was immortalized in an image of strength, elegance, and authenticity — traits that define both the artist and the brand.